Content Management is Hard

Let’s get this out of the way early – Content Management implementations are hard.

While CMS vendors may rightly claim the user interface for the WYSIWYG tool is a breeze, actually implementing a content management system across your site requires a wide variety of skills and an overall organizational commitment that stretches far beyond technology.

Not understanding the full project scope sinks too many folks before the project even begins. It’s a game of expectation setting, right?  If you’ve already gone for budget approval based on the cost of the software and don’t understand the total cost of the implementation (internal and external), you’ll need to cut corners, or go back to the well for more funding. Neither of which are great situations.

So, while CMS technology today is much easier to work with thanks to rich feature sets and more flexible APIs (and lower price points!), the role of the website in your organization is complex. And the process to plan, design, develop and maintain that website is even more complex.

We’ll be exploring exactly what that means in this blog.  I’m looking forward to the conversation.

About the Author
Jeff Cram

Jeff Cram is Chief Strategy Officer and co-founder of Connective DX (formerly ISITE Design), a digital agency based in Portland, OR and Boston, MA. As the Managing Editor of the CMS Myth, Jeff is passionate about all topics related to content management, digital strategy and experience design.

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