Calm Before the Adobe Summit Storm

By James GardnerEvents

We've arrived in Salt Lake City and are readying ourselves for tomorrow's kick-off of the 2015 Adobe Summit. The weeklong summit gathers Adobe's business ecosystem—from clients and partners to analysts and end users— to discuss what's ahead in the world of digital marketing. The week…

CMS Myth Roundup: February 2015

By Jeff CramEvents

Massive apologies for our cone of CMS blogging silence over the last few months. It would be easy to blame the lull on our soul crushing New England winter, but the truth is we’ve been absolutely buried helping organizations with actual work — from digital strategy and experience…

Gilbane 2014: Day Two Best Bets

By Jeff CramEvents

With day one of Gilbane in the rear view mirror, we focus our attention on best bets for the encore performance Wednesday. After all, our adoring fans demand it (thanks Misty for encouraging our behavior). First off, a huge thanks to everyone who showed up at our…

Thoughts & Laughs from Gilbane Boston 2014

By James GardnerEvents

We're winding down a terrific first day at Gilbane 2014 in our hometown, Boston. With no promise of being complete or chronological, let's revisit some of the more thoughtful, interesting, and funny moments of the day! See you tomorrow? [View the story "Thoughts & Laughs…

Gilbane 2014: Day One Best Bets

By Jeff CramEvents

Many in the CMS industry mark their years by counting Gilbane conferences. I have fond memories of my first event in 2005, which means the 2014 edition will officially make it a decade of taxonomy talk and oversized vendor claims. Mainly I can trace Gilbane to some…

The “Not My Job” Myth

By Meghan JamesStrategy

Personalization. I'm sure you've been hearing about it for a while now. But are you doing it? Lots of organizations have struggled to really embrace personalization. There are lots of misconceptions and few people willing to own and organize a new initiative. Personalization doesn’t happen by…

There’s no crying in content management

By Jeff CramEvents

The team from Loyola University of Maryland gave a fantastic presentation at eduWeb 2014 in Baltimore about empowering authors for success with web publishing. April Arnold, Kimberly Hall and Amy Filardo co-presented on the case-study-driven story about how they wrangled more than 200 content authors from what was described…