We’ve arrived in Salt Lake City and are readying ourselves for tomorrow’s kick-off of the 2015 Adobe Summit. The weeklong summit gathers Adobe’s business ecosystem—from clients and partners to analysts and end users— to discuss what’s ahead in the world of digital marketing.

The week will start slowly with Monday’s programming mostly of interest to agencies and other partners. We’ll learn about Adobe’s vision for digital marketing and how agencies like ours can help our clients succeed using Adobe’s tools.

It looks like Tuesday will start with a bang with Adobe’s CEO, Shantanu Narayeng, delivering a keynote talk about how brands are moving beyond marketing to deliver powerful brand experiences to consumers. That’s a topic near and dear to us. He’ll be joined onstage by a number of celebrity guests—including a favorite author, Michael Lewis.

We’re especially excited about Wednesday morning’s keynote exploring personal risk-taking and reinvention. We’ll meet and learn from El Capitan free climbers Tommy Caldwell and Kevin Jorgeson, bestselling author Nate Silver, Academy Award nominee Michael Keaton, and Girl Scouts CMO Sarah Gormley. The evening’s concert with Imagine Dragons promises to be fun, too!

Of course, through all this, there’s 10+ topic tracks and hundreds of speakers discussing everything from analytics and personalization to social and experience management. And a convention center hall packed with exhibitors showing off their latest and greatest tools. My brain’s hurting already.

We’re planning to depart on Friday—exhausted and energized—but we’ve already met some brave souls who are sticking around for a ski day. Good for them!

Let us know if you’ll be in Salt Lake City this week. We’d love to meet up for coffee or conversation. If you can’t be with us, tell us if there’s something you’d like us to check out for you. We’re happy to be your eyes and ears here at the summit!



Massive apologies for our cone of CMS blogging silence over the last few months. It would be easy to blame the lull on our soul crushing New England winter, but the truth is we’ve been absolutely buried helping organizations with actual work — from digital strategy and experience design to CMS planning and implementations. You know, the messy bits that give us inspiration for this blog.

We are also hard at work on some exciting news and plans for this blog and our agency. It’s going to be a fun 2015, and we’ll be keeping you posted along the way. In the meantime, there’s a lot to catch up on. Here’s some of what’s going on.

Personalization is happening (for real)

It may very well turn out 2014 was the year everyone talked about web personalization, but 2015 is when everyone starts doing it. Some positive proof points: We just launched a new global B2B website with personalization capabilities, and have several other projects underway that are directly embedding personalization into the experience and technology strategies. This is progress we weren’t consistently seeing one year ago and a positive sign that the capabilities required to plan and deliver personalized experiences are maturing.

An always evolving vendor landscape

There’s been lots of activity over the last few months on the vendor side, with Ektron and EPIServer coming together, a new 1,800+ Marketing Technology canvas from Scott Brinker, and an updated Q1 2015 Forrester Wave (free download courtesy of Sitecore) plotting the enterprise options (notably dropping Sharepoint, and adding EPIServer). It’s always good to keep tabs on the evolving vendor landscape, but longtime readers of the CMS Myth know that we’re all about what you do with the technology. We’ll continue to focus on what it takes to make web content management work as we blog in 2015.

Events aplenty: where we’ll be 

We’re fired up to be speaking alongside of Karen McGrane at re\Vision Boston next week. The topic of publishers moving from print to digital couldn’t be more relevant to the CMS Myth. There are still a few spots available if local folks want to join. Pro tip: Stick around one additional day to catch Karen and Ethan Marcotte for a full-day responsive web design workshop.

Look for us in Salt Lake City, Utah during the 2015 Adobe Summit, too. We’ll have our team there through the week taking in Adobe’s big vision for digital marketing—and partying after hours to Imagine Dragons. Will you be there? Let us know!

Shifting to warmer climates, we’re speaking with BMC Software at Intelligent Content 2015 in San Francisco March 23-25 on how we collaborated on a content-first approach for their massive B2B global redesign. BMC is generous in sharing some of the process-oriented details, and we’ll pass on as much as we can here on the CMS Myth in the coming months.

I hope you’ve circled your calendar for MarTech 2015, Scott Brinker’s second-annual gathering of marketing and technology leaders. I’m absolutely honored to be speaking this year on the topic of The Marketing Technology Myth. I’ll be applying some of the themes from this blog to the rapidly changing and colliding worlds of marketing and technology. Please do reach out if you’ll be in SF for the event.

This fall I’ll be leading a CMS Selection workshop at Confab’s first Confab Intensive event in Portland, Oregon this fall. Confab Central has been one of my favorite events over the years, and I’m thrilled they selected the Rose City (home of our HQ) for the first Intensive event.

What’s on tap for you in 2015?

We’re gearing up for a big year on the CMS Myth, sharing stories from the trenches and offering what insight we can muster up. We’d love to hear what content challenges you are wrestling with in your organization. Drop us a line with your biggest challenges and opportunities and we’ll explore those themes in upcoming blog posts.


Gilbane 2014: Day Two Best Bets

With day one of Gilbane in the rear view mirror, we focus our attention on best bets for the encore performance Wednesday. After all, our adoring fans demand it (thanks Misty for encouraging our behavior). First off, a huge thanks to everyone who showed up at our Content Happy Hour at the Harpoon Brewery tonight. It was […]

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Thoughts & Laughs from Gilbane Boston 2014

We’re winding down a terrific first day at Gilbane 2014 in our hometown, Boston. With no promise of being complete or chronological, let’s revisit some of the more thoughtful, interesting, and funny moments of the day! See you tomorrow? [View the story "Thoughts & Laughs from Gilbane Boston 2014" on Storify]

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$10,000 in free CMS consulting that could save your next project

One of my favorite panels at Gilbane is Stump the CMS Consultant where the audience poses hard questions to a battle-tested panel of CMS experts. The 2014 edition was especially good, moderated by Jarrod Gingras of Real Story Group and featuring Praveen Ramanathan, Anne Casson and Deane Barker. Because these folks bill out at such a high day rate, […]

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Gilbane 2014: Day One Best Bets

Many in the CMS industry mark their years by counting Gilbane conferences. I have fond memories of my first event in 2005, which means the 2014 edition will officially make it a decade of taxonomy talk and oversized vendor claims. Mainly I can trace Gilbane to some of the most meaningful professional relationships of my career, and […]

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The “Not My Job” Myth

Personalization. I’m sure you’ve been hearing about it for a while now. But are you doing it? Lots of organizations have struggled to really embrace personalization. There are lots of misconceptions and few people willing to own and organize a new initiative. Personalization doesn’t happen by magic. Some may think that personalization means switching out some […]

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What Happens in Vegas Won’t Stay In Vegas!

We’re in Vegas, baby! If you follow the world of CMS and haven’t been glued to Apple’s news all day, you surely know it’s for Sitecore’s North American Symposium. The conference brings together Sitecore experts, developers, partners and customers from around the globe for two days of education, inspiration and socializing. We’ll be sharing more […]

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There’s no crying in content management

The team from Loyola University of Maryland gave a fantastic presentation at eduWeb 2014 in Baltimore about empowering authors for success with web publishing. April Arnold, Kimberly Hall and Amy Filardo co-presented on the case-study-driven story about how they wrangled more than 200 content authors from what was described as a “content crisis” to a more empowered, supported, and […]

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174 days without a CMS incident

We welcome guest CMS Mythbuster Clint Lundmark to the blog. Clint oversees some large-scale CMS platforms in Portland, Oregon and literally has a sign in the office announcing the number of days without a CMS incident. Where there’s a sign, there’s a story and we had to hear what’s happening. A while back I inherited […]

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