Content platforms are shipping promises: are you buying?
Would you buy a feature that doesn’t exist? It happens more than you might think. When evaluating web content management solutions, there’s often as much emphasis on what a planned feature could do for you in the future, as on what the platform can actually…
Can a magic formula help estimate your CMS project?
Myths about the overall costs of web content management are alive and well This week I got the age-old question from a vendor friend about how much a CMS implementation should cost relative to the licensing fees. It’s a good question, and one we hear…
What happens if your CMS succeeds?
The world of web content management is littered with stories of technology pain, failed projects, and unsatisfied end users. Those plans for digital transformation and widespread adoption of new systems don’t always play out as described in the strategy PowerPoint. But what if they do?…
Connecting the content model: personalization’s Rosetta Stone
Content pros have long realized the strategic value of a content model. It’s been recognized as a master skill, a central actor in the blobs vs. chunks war, and a starting point for everyone with NPR COPE envy. For these reasons (and many others), I…
Selecting a service provider is hard
If selecting a CMS is easy, choosing the right service provider to make that CMS successful can be downright difficult. After all, what exactly is the difference between a digital agency, system integrator, consultancy, or any other unique brand positioning claim made by a service provider?…
Selecting a CMS is easy
Organizations often believe picking the right CMS is a difficult decision. This couldn’t be further from the truth—selecting a CMS is the easy part. It's everything else that is hard. Yes, it’s a decision that can require an assist from some specialized expertise. After all,…
The Real Reasons People Hate Their CMS
This post was originally published on Aug 29, 2013. Hating your CMS is so trendy these days you'd think it was 2008 all over again. A few weeks ago, Gerry McGovern posed the age old question of why organizations hate their CMS so much and last week…
Calm Before the Adobe Summit Storm
We've arrived in Salt Lake City and are readying ourselves for tomorrow's kick-off of the 2015 Adobe Summit. The weeklong summit gathers Adobe's business ecosystem—from clients and partners to analysts and end users— to discuss what's ahead in the world of digital marketing. The week…
CMS Myth Roundup: February 2015
Massive apologies for our cone of CMS blogging silence over the last few months. It would be easy to blame the lull on our soul crushing New England winter, but the truth is we’ve been absolutely buried helping organizations with actual work — from digital strategy and experience…
Gilbane 2014: Day Two Best Bets
With day one of Gilbane in the rear view mirror, we focus our attention on best bets for the encore performance Wednesday. After all, our adoring fans demand it (thanks Misty for encouraging our behavior). First off, a huge thanks to everyone who showed up at our…